How Game Designers Can Save The World

Michael Fergusson
Ayogo’s CEO, Michael Fergusson, will be a keynote speaker at the:
Brazilian Independent Games Festival
June 30–July 3, 2016
San Paulo, Brazil

For the past decade, the discussion of serious applications in game design centred around the development of, well, games. This misses the true power and reach of game psychology. By broadening our frame of reference we can begin to see how the design patterns that are used to create meaning and engage human attention can have a more fundamental impact on the biggest problems impacting society: healthcare, education, the environment, and beyond.

Click here if you would like to sign up for this event.

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Designing Digital Tools for Patient Engagement

Intrigued by Michael’s talk? Go deeper with this FREE whitepaper and gain a more comprehensive understanding of “playful design”, and how to utilize design patterns from various styles of play using ACUDO and learn more about:

  • The secret to engaging the brain
  • What is Playful Design?
  • Why everything you know about gamification is wrong

download patient engagement whitepaper